ABSTRACT
Electronic-commerce (e-commerce) has evolved since its inception in the nineties, and it is still evolving with the growth of new technological solutions [1]. Globally, e-commerce has revolutionized the trading industry [2]. However, in Namibia, the infiltration of e-commerce is still in the infancy stage [3]. The country is gradually moving into the fourth industrial revolution with pockets of businesses still unfamiliar with e-commerce. Pundits postulate that most companies will have to face e-commerce as the future of their businesses [4], especially now with the COVID-19 pandemic affecting the nature of business operations globally. Moreover, in Namibia, there is a general lack of literature on the topic of e-commerce adoption, the challenges for adoption, and the influence of ecommerce knowledge on the adoption. This paper presents a case study conducted in a Namibian conglomerate that aimed to discover the challenges of e-commerce adoption unique to this Namibian organization focusing only on the aspect of buying and selling tangible products online. Quantitative data was collected through an online survey and interpreted using descriptive statistical data analysis. The findings show that there is no point of reference for the adoption of e-commerce, the challenge of decision-makers is congruent with knowledge of ecommerce and the ideology of supplying products that cannot be traded online. © 2021 IEEE.